Modules
Select and implement modules that align perfectly with your brand's unique needs and goals. License each module individually to fit seamlessly into your company's processes and infrastructure.
Customer Data Platform
CDP
Manage and consolidate customer data with a 360-degree view for personalized engagement. Transform multichannel data into an omnichannel experience by centralizing customer interactions across all touchpoints. Design custom datamarts with easy drag-and-drop tools and apply advanced filters for precise data segmentation.
Cleanse
Data Cleaning / Singularization / Enrichment
Ensure data quality and regulatory compliance through the Cleanse process.
Perform mass data cleaning, deduplication, and enrichment processes making it suitable for Analytical CRM use.
Automatically detect and correct errors while standardizing data for consistency.
Merge multiple customer records to create a unified profile, consolidating incomplete or duplicate information.
Maintain historical transaction records with a master-slave structure for precise data tracking.
Design custom databases (datamarts) via a drag-and-drop interface, supporting B2B, B2C, and C2C models.
Support multi-language environments to cater to various markets and regions.
Consent Management
Comply with local regulations (GDPR, KVKK) for B2B, B2C, C2C, and B2E models by accurately collecting and storing consents for various data types with time-stamped proof.
Log consent history, maintaining a detailed record of all permissions granted.
Use pre-configured structures for marketing consent, tailored to country-specific legal requirements.
Automate consent verification during audience segmentation and data processing.
Integrate with data masking and discovery tools through ready-to-use APIs, enhancing privacy management.
Differentiate between individual and corporate customers, adjusting consent collection processes accordingly.
Loyalty Management
Build, manage, and optimize loyalty programs with flexible tools tailored to meet your specific business objectives. Seamlessly integrate customizable earning structures and monitor program performance across multiple channels to drive customer engagement and long-term loyalty.
Design and manage diverse, multi-layered loyalty programs for individual and corporate customers, employees, and agencies.
Offer material rewards, coupons, referral incentives, and support for third-party collaborations.
Manage and track loyalty program performance seamlessly across multiple channels.
Plan and launch loyalty programs efficiently through a single, centralized solution.
Implement various earning and redemption structures for flexible loyalty benefits.
Support for multi-language and multi-currency environments, allowing customers to earn and redeem rewards across different locations.
Dynamic, rule-based system enabling real-time modifications to program rules.
Role-based authority and management, ensuring secure, role-specific access and controls.
Standard loyalty campaigns and customizable program designs adaptable to real-time changes.
Campaign Management
Effortlessly plan, execute, and track marketing campaigns in real-time, delivering personalized experiences that drive engagement and measurable results. Target specific customer segments and optimize campaigns across multiple channels, ensuring maximum impact and alignment with your business objectives.
Plan and execute targeted marketing and CRM campaigns.
Create personalized campaigns tailored to specific customer segments.
Define target customers according to permissions (KVKK, ETK, GDPR).
Orchestrate campaigns across multiple segments simultaneously (e.g., target different audiences with specific strategies).
Plan and manage activities with integrated task management features.
Design and optimize customer journeys for a seamless experience.
Manage promotions, dynamic campaigns, and rule-based campaigns in one unified platform.
Implement campaign scoring to assess performance and impact.
Design and manage dynamic and static rule-based campaigns.
Manage communication channels for both informational and commercial messages.
Monitor and report campaign performance in real-time, making adjustments as needed.
Design comprehensive customer experiences and journeys, mapping out key touchpoints.
Seamlessly integrate with various data points, including: E-commerce platforms, physical stores, mobile applications, CRM/CDP/DMP applications, customer service systems, e-mail services, SMS providers, POS systems, kiosks, ERP systems, data warehouses.
Blacklist & Fraud Management
Implement advanced security measures to detect, manage, and prevent fraud risks across loyalty programs and customer engagement. Ensure seamless protection with real-time monitoring and customizable rule-based systems for proactive fraud prevention.
Monitor customer interactions and transactions in real-time to identify and flag suspicious activities, ensuring fraud prevention in loyalty programs and campaigns.
Use AI and machine learning to detect unusual patterns and behaviors, preventing fraudulent activity before escalation.
Implement customizable, rule-based systems to automatically block or flag transactions and interactions that violate predefined fraud prevention criteria.
Manage blacklists manually by adding or removing entities as needed.
Plan and manage blacklist scenarios for specific groups such as employees, dealers, or staff.
Access a centralized dashboard for managing blacklists, reviewing flagged activities, and taking necessary actions.
Detect anomalies in transaction patterns, such as sudden spikes in reward redemptions or unusual account activity, with built-in alerts for administrators.
Automate fraud response mechanisms, including freezing accounts, blocking transactions, or revoking rewards in response to detected fraud.
Ensure all fraud management activities comply with legal and regulatory requirements, including data protection and anti-fraud laws.
Segmentation
Gain data-driven insights with advanced segmentation tools to target both B2B and B2C customer groups effectively. Customize rule sets to meet your brand’s specific needs, ensuring precise segmentation and targeted marketing efforts. Monitor segment performance with detailed reports, real-time dashboard alerts, and a cloud-based log system. Create custom segments, track their behavior over time, and receive automated updates to adjust strategies, keeping your campaigns aligned with business objectives.
Assess customer engagement and value through detailed RFM analysis. Evaluate how recently, frequently, and financially valuable customers are to identify key segments and tailor marketing strategies accordingly.
Calculate and predict the total value a customer will bring over their lifetime. This analysis helps prioritize high-value customers and informs strategies to enhance long-term customer relationships.
Create and manage segments based on customer behaviors, including purchase patterns, browsing history, and interaction frequency. Understand and target customers based on their actions and engagement levels.
Segment customers by demographic attributes such as age, gender, location, and income. This segmentation allows for precise targeting and personalization of marketing campaigns.
Classify customers based on various financial criteria and subcategories determined by the company. Use metrics such as revenue, profitability, frequency, category, and payment type to create a matrix that distinguishes customer value.
Segment customers, employees, and partners based on their geographical region. Design dynamic, region-specific segments according to the company’s needs, offering tailored strategies based on location-specific characteristics.
Customer Life Cycle
Track, manage, and optimize every stage of the customer journey, from acquisition to retention. Leverage actionable insights to enhance customer engagement and drive long-term loyalty.
Segment customers based on their life cycle stage (e.g.,potential, new, active, passive, loyal, churn). Tailor-made communication and marketing strategies to the specific needs and behaviors of customers at each stage.
Set up automated triggers based on customer actions or life-cycle stage changes (e.g., send a re-engagement email when a customer becomes dormant). Create workflows to guide customers through the life cycle, from acquisition to loyalty.
Develop personalized marketing campaigns and communications tailored to customers’ life cycle stages and preferences. Deliver relevant content and offers to nurture relationships and encourage repeat business.
Analyze customer behavior patterns to predict potential churn. Implement retention campaigns and offers to re-engage at-risk customers before they leave.
Segment customers based on their life cycle stage (e.g.,potential, new, active, passive, loyal, churn). Tailor-made communication and marketing strategies to the specific needs and behaviors of customers at each stage.
Implement a customer health score to assess engagement and satisfaction, prioritizing retention and enhancing customer experiences. Collect insights directly from customers to better understand and improve their experience.
Generate detailed reports on customer life cycle performance, including conversion rates, customer lifetime value (CLTV), and churn rates. Analyze the effectiveness of life cycle marketing strategies and make data-driven decisions.
Integrate feedback mechanisms and surveys at key stages of the customer life cycle.
Reporting
Gain full visibility into customer behaviors and campaign performance with real-time reporting and customizable insights. Track and optimize the customer journey from end to end, enabling data-driven decisions that elevate engagement and results.
Access detailed and customizable reports from various channels, offering valuable insights into customer behavior, campaign performance, and overall engagement trends.
Monitor and analyze transactional, behavioral, demographic, location, and financial data in real-time, ensuring timely adjustments to emerging trends and customer needs.
Visualize and map the entire customer journey from initial contact to post-purchase engagement, optimizing key touchpoints to enhance satisfaction and retention.
White-Label
SuperApp
Highly customizable super-app solutions tailored to meet the unique needs of businesses, offering integrated CRM systems and loyalty program management. These white-label super apps feature intuitive UI/UX designs that enable brand administrators to manage and update content effortlessly, without the need for technical expertise, ensuring seamless customer engagement across regions.
Customizable
Super Apps
Design and implement super apps tailored to your brand’s unique needs, with flexible frontend customization for seamless integration.
Empowering Brand
Administrators
Easily manage loyalty programs and customer interactions with user-friendly interfaces that allow internal revisions and updates without technical intervention.
Global
Integration
Enable customers to redeem points and engage in campaigns worldwide without the need for significant infrastructural investments.
Fintech
Integration
Leverage fintech solutions like Buy Now, Pay Later (BNPL) to offer flexible payment options and enhance the overall user experience through our seamless integration.
White-Label Dashboard
All-in-one solution that is highly adaptable to any business model, featuring a flexible platform. Provides complete customization to address the unique needs of different industries, ensuring optimal user experiences. With a user-friendly interface, ensuring smooth and efficient engagement with customers across various regions.
Fully Customizable
Design and configure dashboards to reflect unique branding, optimize workflows, and address specific operational demands. The adaptable structure ensures seamless alignment with diverse business models and industry-specific needs.
Flexible and Dynamic
Seamlessly monitor and optimize operational processes through easy to use, user-friendly interfaces. Internal updates and revisions can be performed effortlessly without requiring technical expertise, ensuring adaptability to shifting objectives and market demands while maintaining operational efficiency.Seamless Integration
Integrates seamlessly with existing systems and tools, creating a unified digital ecosystem that streamlines data flow and enhances operational efficiency. The sophisticated integration framework ensures compatibility and scalability, enabling businesses to optimize processes without disrupting ongoing operations.